Sold Comps • Data-Driven Pricing
The North Star
The difference between hoping your price is right and knowing it is. Sold comps are the foundation of every smart pricing decision.
Active listings tell you what people are asking. Sold listings tell you what people are paying. Only one of those matters.
Why Sold Comps Are the North Star
Reality Over Hope
Active listings are wishlists. Sold data is the market telling you what it actually pays. Build your pricing on facts, not fantasies.
Trend Detection
Track sold prices over time to spot rising categories, seasonal shifts, and fading demand before the crowd notices.
Confidence at the Source
When you price from comps, you negotiate from strength. You stop second-guessing and start deciding.
How to Run a Sold Comp
Search the exact item
Use the exact brand, model, and keywords. The more specific, the more accurate your comp.
Filter to Sold / Completed only
On eBay, check "Sold Items." On other platforms, look for completed transactions only.
Find the middle of the range
Ignore the outlier highs and lows. The cluster in the middle is your realistic price target.
Account for condition
A mint-in-box comp doesn't help if yours is used. Match condition to get an honest number.
Check recency
A comp from 2 years ago isn't today's market. Prioritize the most recent 60–90 days of sales.
Level Up Your Listings
Better photos drive higher sold prices. The comps prove it — listings with clean, well-lit images consistently close at the top of the range.
Photo Light Box
Consistent, even lighting for product shots. Foldable for easy storage when you're not shooting.
Typical range: $25 - $70
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Smartphone Tripod
Steady, consistent angles for every listing. No more shaky one-handed shots.
Typical range: $15 - $35
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White Photography Backdrop
Clean background that makes items pop. The difference between a $20 sale and a $40 sale.
Typical range: $10 - $25
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Clip-On Ring Light
Portable fill light that clips to your phone. Perfect for detail shots and close-ups.
Typical range: $10 - $20
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Comp Reports Coming Soon
Real comp breakdowns on real items — with pricing ranges, condition notes, and market signals.