Sold Comps • Data-Driven Pricing

The North Star

The difference between hoping your price is right and knowing it is. Sold comps are the foundation of every smart pricing decision.

Active listings tell you what people are asking. Sold listings tell you what people are paying. Only one of those matters.

Why Sold Comps Are the North Star

Active listings are wishlists. Sold data is the market telling you what it actually pays. Build your pricing on facts, not fantasies.

Track sold prices over time to spot rising categories, seasonal shifts, and fading demand before the crowd notices.

When you price from comps, you negotiate from strength. You stop second-guessing and start deciding.

Use the exact brand, model, and keywords. The more specific, the more accurate your comp.

On eBay, check "Sold Items." On other platforms, look for completed transactions only.

Ignore the outlier highs and lows. The cluster in the middle is your realistic price target.

A mint-in-box comp doesn't help if yours is used. Match condition to get an honest number.

A comp from 2 years ago isn't today's market. Prioritize the most recent 60–90 days of sales.

Real comp breakdowns on real items — with pricing ranges, condition notes, and market signals.